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MEMORANDUM TO: Internet Marketing Warriors
FROM: Net Intelligence Agency
Your mission — should you choose to accept it — is to craft a unique identity.
Recent intel suggests certain dramatic shifts in the marketplace. These market shifts have created limitless opportunities for enterprising operatives to build brands and accumulate wealth.
But these opportunities cannot be found where most internet marketers are looking. We note increased chatter, the warning signs are everywhere... the future is bleak for copycat marketers.
If you have a unique fingerprint, it's yours for the taking. There's never been a better time to own a market.
Priority items on your agenda:
Become Unique. Get Noticed. Become Contagious.
You'll find everything you need to accomplish your mission inside The Package. All will be revealed. In forensic detail.
The Company awaits your reply.
There's only one sure way to free yourself from the relentless pursuit of traffic — only one way. We'll prove it. Then we'll show you how to do it.
Let's cut to the chase…
A distinctive brand is the most powerful traffic generation strategy going. It's that simple. (And that complicated.)
A powerful brand is the single most efficient path to closing sales. Cleverly branded products sell themselves. Colorless products with invisible fingerprints must rely on constant promotion and perpetual traffic generation techniques just to survive.
If you have no identity, you stand for nothing in the marketplace. You make no impression. You have no story. No message. No respect. No revenue. Your brand is a fingerprint cast in invisible ink.
A distinctive fingerprint is ultimately your strongest marketing guarantee. Nothing matters more. Brand trumps everything else.
Suppose We Told You…
…that within a few hours, sitting at your computer, you will craft a unique, compelling brand of the ilk that the Madison Avenue crowd charges hundreds of thousands of dollars for? A brand that the Influencers, always on the lookout for the next great idea, will flock to?
Sound impossible? It's not…
You see, over the years, we've formulated a foolproof, start-to-finish brandcrafting process — never publicly revealed until now. The Process virtually guarantees that any internet marketer willing to devote a little time to one mission can craft a unique, powerful identity.
Ever wonder how famous brands like Google, Exxon, Scrabble and SunKist are built? Did you picture a group of people sitting around in a conference room somewhere pulling words like Scrabble out of thin air? Doesn't happen that way. We'll show you that unique, compelling brands are assembled, piece by piece.Who is Net Intelligence Agency, you ask? Here you'll find our Dossier. (Sort of.) Not what you're expecting, perhaps. No gleamy (fill in the blank) [Aston Martin/Lamborghini/Ferrari]. No grinning internet gazillionaire. No mounds of cash strewn across the front lawn of a palatial beachfront estate…
You'll never see that here. Not from us. For that matter, you'll never see us. (We have our reasons.) And yes. We were always Inside. But for now, how is not important. The Package is all that matters…
N.I.A. Fingerprint Kit™. Uncensored and unprecedented.
Now, maybe you're protesting: But I'm not creative! Sure you are. You just don't know it yet. Uniqueness is developed, not born. Uniqueness is a becoming. And it comes in infinite flavors. You'll see. A few sessions at The Farm and…well…perhaps you've heard about The Farm??Intel suggests that some internet marketers simply don't know how to become a brand. For some, the process of building a unique, differentiated identity seems out of reach…a mystical creative talent possessed by only a few. Some are afraid to be unique, never realizing how risky safe is.
Being scrutinized — even criticized — is not the worst thing that can happen to you. Being invisible is the worst thing that can happen to you.
See, N.I.A. Fingerprint Kit™ is more than a training program. It's both a destination and a journey. Reaching your first destination is only the beginning. N.I.A. Fingerprint Kit™ reveals a dynamic, self-evolving process that will fuel your next fingerprint, and the one after that. And the one after that.
It's the process that keeps on giving. It never expires. It never goes out of style. We're in the originality business. Originality never runs out…
But bad things happen to brands when their owners run out of ideas. N.I.A. Fingerprint Kit™ is the silver bullet for ailing brands. Inside the Owner's Manual you'll find fresh, frank brand makeover solutions. Inside the Brandshops, you'll eavesdrop on brand reinventions.
The N.I.A. Process is elastic and perpetually expanding — the very essence of creativity itself. Every discovery leads to another discovery. Every idea triggers another idea. Every skill you cultivate seeds another skill.
Even as it identifies product and brand weaknesses, the Process will actually hatch ideas for new product features and benefits, and — in perhaps the coolest windfall of all — ideas for new products.
The Process works for every entrepreneur, every business. InfoProducts, Web portals, software developers, whiz-bang gizmo creators — every entrepreneur, every business.
Those Who Come Inside Will…
Invent words that move and shape the marketplace…
Craft unique, compelling brands from scratch — from owning a category to inventing distinctive brand names…
Shape a brand personality that builds a personal relationship with customers…
Learn how to differentiate a brand that everyone says is impossible to differentiate. (Anything can be differentiated!)
Learn how to become a thought leader. (After all, the brand that maintains thought leadership rules its market niche.)
Learn how to assess the marketing value of a brand name…
Learn how (and when) to save an ailing brand — and how to know when it's time to pull the plug…
Learn Trench Marketing tactical maneuvers for the 2007 internet economy…
Discover contagion tactics for targeting operatives who will ignite the Word of Mouse…
N.I.A. Fingerprint Kit™ has become essential, for all but a handful of marketers. Literally, a handful. (You know who you are.)
Rest assured that we're not serving up reheated slices of the same old pizza. Fingerprint Kit is no business-in-a-box, Wealth In 3 Easy Steps plan. There are many steps. Most are easy, a few are hard. But Fingerprint Kit is revved to produce immediate results. It's an accelerated learning system, learning curves measured in hours. Not days. Not weeks.N.I.A. Fingerprint Kit™ transforms businesses. All you have to do is work The Process. You will emerge with a distinctive fingerprint. The Process works. Every time.
Unique. Noticed. Contagious. That's your mission. Oh…
We should probably mention that manufacturing identities is addictive. Don't say we didn't warn you.
- N.I.A. FINGERPRINT KIT™ OWNER'S MANUAL. (130 pages) The assembly manual, a cohesive, step-by-step guide to brand assembly, start to finish. There are no shortcuts. All threads are interwoven, all dots connected.
This spunky fly-on-the-wall guide begins with a reconnaissance of branding in the current internet marketing environment and advances through a fast-paced decipherment of what brand really is. The Owner's Manual blueprints the complete Net Intelligence Agency brandcrafting process. Brand personality development. Differentiation tactics: the ones that work, the ones that don't — an analysis that may surprise you. And ultimately, the namecrafting process. You'll learn how to hone and distill your brand message into its purest essence… your brand name.
The Owner's Manual reveals the N.I.A. Namecrafting Process in painstaking detail. Few acts associated with the business startup or product launch are as critical to success or failure as the brand name. Your name can make you or break you. When everything else seems equal to a consumer, best name wins. Especially in a crowded market niche where most — if not all — products seem alike.
Special bonus sections will take you deep underground for Trench Marketing tactical maneuvers, optimized for the 2007 Internet economy. You'll learn how to I.D. lucrative niche markets, spy on the competition, overwhelm a niche with an extraordinary product (a Contagion Insurance Policy), and build and cross-promote a web of distinctive narrow brands.
Investigate the Owner's Manual Table of Contents ⇒ (Minus a few redactions, of course. Hope you understand. Can't be too careful.)
- THE BRANDSHOPS. (29 pages) The N.I.A. Fingerprint Kit™ Namecrafting Process in action. A behind-the-scenes look at the creation of 5 unique brand names from the ground up… a software application, internet marketing e-Books, B-to-B and consumer shopping portals, and a direct-marketed consumer specialty product.
N.I.A. Fingerprint Kit is a door thrown open into the secret society of high-dollar branding strategists and professional namers. It's not unusual for companies to pay professional namesmiths hundreds of thousands of dollars to concoct brand names. Name buys generally carry a starting price tag of $50,000 - $60,000, so you'd better believe that professional namesmiths guard their turf ferociously.
The process of crafting the perfect name can take hours, sometimes days. Or it can happen in minutes, a split-second flash of inspiration — you just can't count on that. That's why it's important to have a creative process that you can count on to always (and efficiently) produce a name. And the good news is, the longer you name things, the more of a lightning rod you become for those split-second flashes of inspiration.
The N.I.A. Brandshops will build more than brands. They'll build your confidence that you can rapidly manufacture and deploy distinctive brands — before the competition does.
- N.I.A. BRAND PERSONALITY INVENTORY. Special weaponry, a little something we cooked up in the Lab. Brand personality is a compelling competitive advantage, one of the strongest lures a brand can offer. After all, a brand must be bigger than a handful of attributes which can be imitated or surpassed by competitors.
To succeed in our new experience economy, brands must build relationships with customers. The brand that connects with customers on an emotional level, wins.
Consumers actually perceive brands as having human personality traits, and, in fact, often choose their brands the same way they choose their friends: they simply like them as people. You can think of brand personality as the unique set of human personality traits that are applicable to (and relevant for) brands.
The N.I.A. Brand Personality Inventory is an eccentric little tool that synthesizes archetypal personality traits with color symbolism in adventurous new ways, elevating the concept of brand archetypes to a whole new dimension. (We think Freud would be proud.) The versatile BPI develops distinctive, three-dimensional brand personalities, from the outside in, or from the inside out. Start with one personality trait and build out, or start with a constellation of traits and drill down to the core.
The Brand Personality Inventory has an uncanny way of detecting "false notes." The BPI establishes a consistent brand positioning, cementing the impression of your brand in the prospect's mind. Cure common brand personality disorders and resolve personality clashes. Color and refine your brand tone — from your brand name to your copywriting voice, logo and color palettes.
- OFFICIAL N.I.A. SCIENTIFIC WEAPONS & RESEARCH LAB DOCUMENTS. Brand Eccentricity, a Brand Personality Inventory companion, which demonstrates the impact of personality on brand perception. The Namecrafting Process Mind Map, Namecrafting Master Outline, and other classified N.I.A. maps and research documents.
Clearly you have Inside connections. As a F.O.P.P. (Friend Of Patrick Pretty), you can purchase the complete $99 N.I.A. Fingerprint Kit™ for only $29!
Payment will be handled securely through Paypal, via bank account, debit or credit card. (No PayPal account required.)
Upon payment, you'll be granted access to the N.I.A. Scientific Weapons and Research Lab, 24/7. All documents are downloadable PDF files.
(**NOTE: Offer guaranteed through midnight tonight, . We reserve the right to end this special $29 F.O.P.P. offer at any time.)
P/S… Did we mention the N.I.A. no-risk guarantee? We're so certain that you'll find N.I.A. Fingerprint Kit™ transformative (and even fun) that we'll give you a full 30 days to decide if it's everything we've promised. If you're disappointed, just let us know, and you'll receive a 100% refund.
